It’s designed to gently yet effectively help dissolve makeup, SPF, dirt and excess oil—all without stripping your skin. Think of it as a buttery-soft makeup remover balm that transforms into a silky oil as you massage it in. It melts everything down while leaving skin feeling soft, nourished and never tight. 

This is more than just our new cleansing balm to remove makeup. It’s a sensorial, skin-loving ritual powered by Apple Stem Cell Extract and Antioxidant-Rich Apple Peel Ferment. As it transforms from a creamy balm into oil and then a gentle milk, it lifts away the day without tugging or pulling. It’s also rich in emollients to help support your skin barrier. Think of it as your skin’s first step toward smooth, plump and bouncy skin. 

What really sets our new cleansing balm apart from others is it belongs to our apple-powered Youthtopia collection.  This balm has cleansing and moisture-preserving ingredients to help set the foundation for smooth, plump and bouncy skin: 
 

• Cold-pressed Apple Seed Oil, which is rich in omegas, helps maintain skin’s moisture. 

• Shea Butter helps support skin’s moisture barrier. 

• Plant-based Emollients gently remove dirt, excess oil and other impurities. 

• Glycerin pulls in moisture. 
 

So what does "youthful bounce" really mean? 
It’s that smooth, plump feel your skin naturally has when it’s well-hydrated and supported. Think skin that looks refreshed and feels supple—not dry, or tight. That’s what our Youthtopia™ product line does—it helps your skin look and feel smooth, plump and bouncy for that “youthful bounce” effect. 

Yes—both help melt makeup and support a double cleansing ritual, but the textures couldn’t be more different. Youthtopia™ Apple Butter Cleansing Balm is a rich yet soft, buttery balm that transforms to oil then to milk, making it ideal for those who love a soft, luxurious texture. Checks and Balances™ Milky Oil Cleanser is a lightweight, bi-phase oil that’s great for quick, gentle makeup removal. Prefer cleansing at your sink? The Milky Oil Cleanser + Makeup Melter’s bottle is perfect for that. Like cleansing in the shower? Step out of the shower stream to apply the cleaning balm on dry skin. Two textures, two styles—both effective, both kind to skin. 

Absolutely—this balm was made for it. Start with Youthtopia™ Apple Butter Cleansing Balm as your first cleanse to help melt away makeup and impurities. Follow with a gentle second cleanse, like our Checks and Balances™ Frothy Face Wash, to deeply refresh your skin and wash away lingering impurities. Double cleansing gives your skin a clean slate, helping your serums and moisturizers absorb better.